Together with customers – Leipurin 100 years
Leipurin has served bakery and confectionary customers ever since the early years of Finnish independence, 100 years. Company history is colorful – Leipurin is headquartered in Finland and originally established by customers. It thrives from customer success. ”Only when our customer succeeds, are we able to succeed”, notes Johan Zilliacus, Vice President responsible for Leipurin West Business Unit. Real customer focus remains at the heart of Leipurin values also in the future. According to its new growth strategy, Leipurin serves also the out of home (OOH) market in addition to bakery and confectionery businesses. Through its network of over 250 suppliers it serves current trends and a rich international assortment.
As the food trends change, so does the baking industry. Healthiness, freshness, indulgence and snacking are currently the most prevalent factors influencing consumer behavior. Mikko Laavainen, Managing Director, Leipurin Group, summarizes: ”We at Leipurin are constantly monitoring market changes, so that we can provide our customers with the most relevant and tastiest concepts for baking and little everyday indulgences. Our job is to ensure our customers get new ideas, get to develop their assortment and win more business with Leipurin – in every market where we operate.”
Understanding consumer trends and needs brings the customers new opportunities to stand out and develop and grow their business with Leipurin. This is true especially if you are engaged in the bakery and confectionery business, the food industry or the out of home (OOH) market.
“We are excited to have introduced our refreshed brand identity online. It illustrates our dedication to continuously deliver fresh and relevant expertise, success and growth to customers”, adds Mika Coles, Head of Marketing, Leipurin Group.
Forward going, trustworthy, still recognizable
Leipurin values the past and focuses on the future: with a strong history of nearly 100 years Leipurin continues to focus on customer success. Leipurin puts effort in understanding consumer desires and trends to offer the customers top expertise and new ideas. Customer’s success is Leipurin success.
Leipurin is a unique provider of solutions for bakery and confectionery products, the food industry and, according to its revised strategy, the out of home (OOH) market. The solutions offered by Leipurin range, for example, from product development, recipes, raw materials, training and equipment all the way to the design of sales outlets. As part of its full-range services, Leipurin designs, delivers and maintains production lines for the baking industry, baking units and other machinery and equipment required in the food industry. Leipurin uses leading international manufacturers as its raw material and machinery supply partners. Leipurin operates in Finland, Russia, the Baltic countries, Poland, Ukraine, Kazakhstan and Belarus. www.leipurin.com